As Drieam embraces a new chapter of growth, We are very happy to have Mieke step into the roles of Chief Marketing Officer (CMO) Worldwide and Managing Director for the US and APAC. With over a decade of experience in the EdTech space, Mieke’s had the privilege of working with higher education and continuing education institutions around the globe. This exciting new role comes as we expand our leadership team; together, we’re ready to shape the future of education technology.

Gaston Vaessen, CEO and Co-founder, Drieam


In Mieke’s role, she will continue to nurture and manage relationships with our key partners—Instructure, other LMS platforms, Qualtrics, and organizations like UPCEA. These partnerships are essential to Drieam’s growth, and Mieke’s approach centers around offering value first, ensuring every interaction is meaningful, and creating a lasting, positive connection. This philosophy not only strengthens our relationships but also fosters trust and collaboration which is foundational to our success.

One of the things Mieke is truly passionate about is giving our customers a voice. Through more case studies and opportunities to speak with and learn from one another, we create a community where their stories take center stage. She loves seeing our customers share their successes, challenges, and innovations with others, as it’s through these connections that they grow and thrive. By showcasing their journeys, we also demonstrate how Drieam’s solutions drive meaningful impact in the real world.

I’m especially excited to embark further on this journey with the incredible team at Drieam. Every single person on this team is a genius in their own right. Whether it’s crafting a seamless technical solution, innovating in learning design, or forging strong partnerships, our team consistently demonstrates expertise and passion. Working alongside them is not only inspiring but fuels my excitement to continue pushing boundaries and elevating what we can achieve together

Mieke Ridderhof, Chief Marketing Office and Managing Director

At the heart of this new chapter lies our commitment to education. By focusing on visually engaging storytelling, offering more value-driven webinars together with our customer institutions, and attending global events, we aim to keep Drieam at the forefront of education innovation, ensuring we remain connected to the evolving needs of institutions worldwide. We are here to empower, to support, and to inspire the educators and learners who work with us and our solutions.