EXCLUSIVE WEBINAR BEFORE UPCEA 2025

Expanding Access to Lifelong Learning: Insights From 3 Global Institutions That Successfully Scaled Their Continuing Education Offerings

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exclusive webinar

Expanding Access to Lifelong Learning: Insights From 3 Global Institutions That Successfully Scaled Their Continuing Education Offerings

As demand for flexible, non-traditional learning grows, institutions are scaling alternative credentials to reach more learners. But how do you expand sustainably while maintaining quality and aligning with institutional goals?

Join us for a dynamic conversation featuring panelists from three prestigious institutions— University of St Andrews (Scotland), Jones College’s OWC (U.S.) and
TIAS Business School (Netherlands) — on how these institutions have scaled their continuing education (CE) offerings, diversified revenue streams, and aligned their credentialing strategies with broader institutional goals. From executive education to workforce development and academic short courses, you’ll gain practical insights on tailoring continuing education programs to drive growth and create sustainable revenue while ensuring quality across various alternative credential models.

This session is tailored for U.S. institutions and continuing education professionals looking to grow alternative and non-degree credentialing initiatives, build stackable credentials, and create non-credit to credit pathways—whether expanding existing programs or exploring new ways to serve a broader audience. Attendees will gain insights into:

  • Scaling Credential Offerings: Learn practical approaches for expanding your institution’s credential portfolio, while maintaining the institutional quality
  • Designing Stackable Credentials: Get actionable insights for designing stackable micro-credentials and non-credit-to-credit pathways, including strategies for mapping learner journeys and aligning with non-traditional learner needs.
  • Partnering With Employers: Gain insights into building partnerships with businesses to co-create programs that drive enrollment, revenue, and workforce impact.
  • Ensuring Quality and Relevance: Explore practical approaches for delivering high-quality learning experiences across diverse credential formats, including online, hybrid, and in-person programs.

  • Aligning With Institutional Goals: Learn how to present your CE initiatives as a strategic asset to leadership. This includes; demonstrating ROI, aligning with institutional goals, and securing buy-in from other stakeholders.

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Get to know speakers and institutions

Sarah Franke,

Head of Digital Strategic Initiatives, University of St Andrews

The University of St Andrews, founded in 1413, is Scotland’s oldest university and one of the world’s most prestigious institutions. Renowned for its history and academic excellence, it has recently expanded its offerings to include online short courses, complementing its tradition of in-person education.

Sarah Franke, with expertise in educational technology and strategy, has played a key role in the university’s digital transformation. Working closely with the Vice Principal for Digital Education, she led the implementation of Eduframe and Canvas LMS to support St Andrews’ successful online short course initiative.

Michael Trest testimonial photo

Micheal Trest,

Dean of the Online Workforce College at Jones College

Online Workforce College (OWC), part of Jones County Junior College, offers affordable, self-paced online training to help individuals enhance workplace skills and improve their quality of life while supporting employers with a more skilled workforce.

Michael Trest, Dean of OWC, With a strong commitment to addressing the skills gap and providing accessible adult education and training opportunities, Michael Trest, Dean of OWC, has played a pivotal role in setting up innovative solutions for learners seeking to bridge the gap between education and career advancement.

Marijn Veijgen,

IT Manager Innovation, TIAS

TIAS School for Business & Society, part of Tilburg University and Eindhoven University of Technology, offers MBAs, Masters, short courses, and custom corporate programs. Focused on leadership, sustainability, and innovation, TIAS integrates these themes across all its educational offerings.

Marijn, at TIAS, has played a key role in enhancing the school’s enterprise architecture. He oversees projects such as mapping the future architecture, defining the program roadmap, and implementing a new Student Information System.

Mieke Ridderhof,

Chief Marketing Officer, Drieam

Mieke has been in the EdTech space for over a decade and has had the pleasure of working with Higher Ed and Continuing Education institutions all over the world. Her passion lies with making a difference through education with EdTech that makes sense and enhances the learning journey which in turn aids in employability of learners. She absolutely loves hearing stories about how EdTech is being used worldwide to form a well educated opinion on trends, challenges and possibilities.

Meet Eduframe at UPCEA 2025 Conference

March 24-26 | Denver, CO

The Continuing Education Storefront & SIS for Canvas  LMS

Eduframe is designed to enroll more non-traditional learners & create engaging online experiences for your professional, continuing, and online education credentials. It helps your staff work more efficiently, allowing them to focus on improving your non-traditional education.

  • Engage prospective students with a stunning storefront.
  • Capitalize on key trends such as microcredentials & stackable, personalized programs.
  • Have a 360 degree overview of your non-traditional learners.

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