University of Sunderland – Customer experience page2025-05-07T10:12:12+02:00

University

Enhancing Course Evaluation Surveys & Boosting Student Engagement

The University of Sunderland has been conducting course evaluations for a couple of years, however, the process of delivering surveys was not optimal. This led to an increased workload for the staff and lower student engagement with surveys. Discover how the University of Sunderland achieved 177% increase in non-mandatory survey response rates with Qualtrics LTI.

The Institution

Get to know the University of Sunderland

The University of Sunderland has been providing higher education since 1901 and is ranked in the top 50 universities in the UK. It counts 25,600 students across campuses in London, Hong Kong and its global partnerships with learning institutions in 15 countries. The University of Sunderland prides itself on quality student experiences, ensuring their students are equipped with the knowledge, skills, confidence, and connections to make a positive difference in the wider world.

Impact of Qualtrics LTI at Glance (2025)

0%
Growth in Survey Response Rates
0%
Saved time in Survey Distribution

THE Challenge

Inefficient Survey Distribution via Email and Increased Workload

The University of Sunderland previously relied on conducting course evaluations by sending surveys via email. This led to manual, time-consuming tasks in their course evaluation process, hindering efficiency and timely feedback collection. Sending surveys via email took 10 hours every six weeks – adding up to 100 hours a year – while system timeouts caused lost responses and errors.

To streamline the process, improve efficiency, and boost response rates, they sought a way to integrate their existing Qualtrics surveys with Canvas LMS while maintaining student anonymity and ease of use and boosting student response rates.

5 Best practices to boost survey engagement & response rates

Driving Impact With Canvas LMS and Qualtrics LTI – Simple Things That Make a Big Difference

Want the Full Picture?

The three best practices above are just a glimpse into how the University of Sunderland transformed its survey process. Want to dive deeper into all five strategies that led to a 177% increase in non-mandatory survey responses?

THE SOLUTION

Qualtrics surveys in Canvas
LMS to distribute course evaluation surveys

The University of Sunderland decided to make a shift from the previous solution to Qualtrics LTI in 2023. With Qualtrics LTI, Qualtrics surveys are placed within the trusted environment that Canvas LMS offers. By using Qualtrics surveys directly in Canvas LMS, the institution’s staff can gather data-driven insights at all stages of the learning journey. Distributing Qualtrics surveys in Canvas eliminates the need for students to leave their learning environment, making the course evaluation process faster, more convenient, and an integral part of the learning experience.

“One of the biggest reasons why we chose Qualtrics LTI is the data fields. With Qualtrics LTI we are able to extract data from our course evaluation surveys from Canvas VLE such as SIS IDs and Course IDs and feed them into dashboards which are used across different teams.”

Adam Duell, Senior Learning Technologist, Univeristy of Sunderland

The Results

Enhanced Survey Engagement & Boosted Response Rates

INCREASED STUDENT RESPONSE RATES

After the implementation of Qualtrics LTI, the University of Sunderland has seen an increase of 177% growth in survey response rates

REDUCED STAFF WORKLOAD AND TIME SAVED

Before using Qualtrics LTI, survey distribution and scheduling would take 10 hours of work every 6 weeks. With Qualtrics LTI the process has been reduced to 2-3 minutes of work every 6 weeks, leading to a 99.5% increase in saved time and lesser workload. 

INCREASED STUDENT ENGAGEMENT

With Qualtrics LTI students no longer have to navigate to their email to complete a course evaluation survey. Instead, surveys are embedded as assignments in Canvas LMS, making surveys become a natural part of students’ coursework.

DISTRIBUTION OF BULK SURVEYS

The University of Sunderland embeds its Qualtrics surveys directly into course modules through bulk distribution in the Qualtrics LTI, eliminating the need for separate email communications, follow-ups, and saving countless hours of administrative work.

DATA-DRIVEN DASHBOARDS

Qualtrics LTI surveys collect Canvas VLE data such as names, course IDs, and SIS IDs. The University of Sunderland uses this data to feed into dashboards allowing staff to analyze feedback and make informed decisions, enhancing the teaching and learning experiences.

Ready to learn more about our Qualtrics integration?

Read More About Qualtrics LTI

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